Why Being In Nature Is Important For Your Business

Posted by Claire on 8/2/2017 to Young Entrepreneurship

As the founders of a small business with a giving-back component, trust us when we say: we know that it can be necessary to burn the midnight oil. Over the years, our business has grown into its role in the local community.

While it is necessary at times to throw everything you’ve got into your work, we’ve learned that if you over-do it, productivity can go way down. More importantly, when we constantly hole ourselves up in the office (or in our case, the kitchen), creativity can quickly get dampened or dulled.

In pursuit of sustainable creativity, we advocate for everyone on our team to take breaks, make the most of their free time, and find ways to connect with nature while working.

When you have a million things to tend to in your work, it might seem counterintuitive to take time out of your day to get outside. But we know that when our people get too bogged down in all of the tiny moving parts that build a successful business, their ability to engage in creative dreaming is diminished.

Being in nature is important for creativity and business because the act of connecting with nature helps people contextualize the work they’re doing in the greater landscape of the world. Also, it’s really healthy and kind for businesses to encourage their team to breathe fresh air and connect with themselves and the world around them.

Here are a few tips to help your team connect with nature in the workplace.

#1: Introduce Your Team to The Joy Of The Walking Meeting

Introduce the concept of walking meetings to your business. Of course, it is more convenient to hold meetings in the office, but your people will be more engaged, alert and inspired if you choose to do a walking meeting every now and then instead. The walking meeting is wonderful for one-on-one work or small group gatherings. When we move our bodies and change up our environments, we think differently- outside of the box, if you will.

#2: Give Back To Employees and The Environment With Paid Volunteer Days

Consider offering employees one or two paid volunteer days per year. Some companies let employees choose their volunteer activities, while others focus on a specific cause. You might choose to encourage employees to connect with nature by finding stewardship programs at local city, state or national parks.

#3: Open Up A Conversation With Your Team

Let your team know you’re wondering how they feel their productivity and creativity might be impacted by increased access to nature in one way or another. Pitch your ideas to your team and ask what input they have to accomplish this connection. Follow up by requesting feedback as you try out different methods of connecting your team with nature- what works? Has anyone observed increased creativity or productivity?

At Reason To Bake, we have observed the benefit of connecting with nature on the overarching well-being of our business time after time.

Reach out and let us know if you give our tips a try, and how it worked for your team.


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